Tech insights, in plain language.
What I learn on the job, I write down – so you can make better decisions about the digital side of your business.
Bulk email without getting blocked: how to land in the inbox
You want to send a newsletter to a thousand addresses, but you're worried Gmail will treat it as spam – or block you outright? Here are the rules in force since 2024, and six steps that get your emails delivered.
MarketingWhat makes a website compelling? Through a marketing psychologist's eyes
Visitors decide in roughly 50 milliseconds whether they like your site – and that first impression is hard to overturn. Seven psychological principles that turn visitors into clients.
PerformanceWhat happens in the one second it takes a website to load?
You type the address, hit Enter – and a second later the page is there. In between, your computer asks questions, encrypts, packs, unpacks and paints. Step by step, in plain language.
IntegrationsWebhooks: the invisible courier connecting your systems
A booking comes in, and seconds later the invoice is issued, the email is sent and the calendar is updated. It's not magic – it's webhooks. Here's how they work, and what to watch out for when you have them built.
AIAI in a small business: what to automate – and what not to
Everyone wants AI, but few know where it actually saves time and money. Four areas where it already pays off for a small business – and three where you shouldn't hand it the keys (yet).